Position Overview: 

Organization:                     Humber River Health Foundation  

Title:                                    Officer, Digital Marketing  

Reports to:                         Manager, Marketing & Communications  

Location:                             Hybrid work model, currently minimum 3 days in office. When in office, on site at the Hospital: 1235 Wilson Avenue, Level 1, North York, Ontario.  

Job Description:  Officer, Digital Marketing (Maternity Leave Contract)

Is this you?  

You are an entrepreneurial, highly motivated and results-driven individual who has a passion for digital transformation and is committed to staying up-to-date with best practices and optimizing new ways of doing things. You thrive being a part of a small team and are not afraid to provide a perspective and recommendations as well as wear many hats. You are collaborative, thoughtful and a problem solver, with the ability to pivot in a constantly evolving environment. You are highly analytical, cause-oriented and you are driven by a deep commitment to create impact through philanthropy.  You have a love for digital marketing and discovering the right strategy and cadence for the timing, content and delivery. You are an innovator, creatively minded and enjoy testing, measuring and optimizing.   

Position Summary: 

As a key member of the Communications, Events, and Donor Engagement team, the Officer, Digital Marketing will play a key role in the development, execution, and growth of the Foundation’s digital marketing initiatives. Additionally, as a member of a small team, you will have the opportunity to wear many hats within marketing and communications. Strong communications skills are a must-have.  

Primary Responsibilities: 

• Contribute to and execute digital marketing strategies across various platforms including social media, email, and web 

• Plan and create engaging content for social media platforms such as Facebook, LinkedIn, and Instagram. (ie. brand content, infographics, grateful patient/donor interviews, event promotion) 

• Manage the company's website content, including updates to web pages, landing pages, and donation microsites 

• Design and execute email marketing campaigns that align with Humber River Health Foundation’s goals and audience 

• Analyze website tracking, email campaign performance and social media trends, delivering actionable insights and recommendations for improvement 

• Create an innovative and expansive digital marketing strategy that surpasses current efforts, identifying new opportunities for growth and engagement. 

• Work with external vendors and agencies on web management, paid advertising, and freelance support to ensure the seamless execution of digital marketing initiatives 

Other Communications Support 

• Help to shape and execute innovative strategies to showcase the Foundation’s mission, vision, and values through engaging content, driving and surpassing financial goals 

• Identify content gaps and opportunities to create compelling, audience-focused content that aligns with brand strategy and marketing goals 

• Contribute to the execution/creation of cross-platform content including printed materials and stewardship reports. 

• Collaborate with staff teams (Communications, Donor Relations, Events and Development) on communication ideas and strategies for new and/or recurring events and fundraising programs. 

• Support the Manager, Marketing & Communications as needed. 

Qualifications and Skills  

• 2-4 years of focused experience in digital marketing at a non-profit organization 

• Exceptional writing skills, with proven experience telling stories in print and online platforms 

• Understanding of email marketing best practices, including segmentation, personalization, and testing 

• Working knowledge, or keen willingness to learn the following platforms and software: 

• com
• Raisin
• Raiser’s Edge
• WordPress
• Google Analytics (G4A and UA)
• Google Tag Manager
• MailChimp
• Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro)
• Canva
• Microsoft Office (Excel, PowerPoint, Word, Publisher, Power BI and Sharepoint)

• Excellent analytical skills, with the ability to visualize and utilize data to drive decision-making 

• General tech savviness with the willingness to learn new systems with ease 

• Proficient in graphic design with a keen eye for detail 

• Photography skills would be a bonus! 

• Demonstrates a high degree of professionalism and integrity with a high attention to detail 

• Strong problem-solving skills with the ability to seek direction and clarity as needed 

• Demonstrates the ability to manage sensitive information with care, ensuring patient and staff confidentiality is upheld and consent is obtained through appropriate protocols 

• Generosity of spirit in sharing knowledge with others 

• Portfolio of work samples may be requested  

Note: Flexibility is necessary as this position will be required to work some weekends and evenings.

Salary Range: $60,000 - $66,000 based on experience 

About Humber River Health Foundation   

Lighting New Ways in Healthcare. Humber River Health stands apart. As North America's most digital hospital, our state-of-the-art facility is enabling our physicians and staff to deliver healthcare in new and innovative ways and is a model of efficiency for hospitals around the world. Everything we do is designed to enhance not only outcomes but also the experiences of our patients and their families.   

Humber River Health Foundation raises funds to invest in the programs, technologies, and equipment that make our Hospital's superior patient care a reality. Since the day we opened our new facility we've proudly lit a new path forward, always innovating to continue lighting new ways in patient care well into the future. This spirit of innovation is powered by the Foundation's donors and volunteers, who share our vision for better healthcare and who recognize that investment is always needed for the next innovation as much as the last one.   

 
Please refer to the Foundation www.hrhfoundation.ca and the Humber River Health website www.hrh.ca for additional information. 

Job Posting Closes: February 21, 2025 

Interested applicants are required to apply online with a resume and cover letter at www.hrh.ca/careers before the closing date. We thank all candidates that apply but only qualified candidates will be contacted for an interview. 

Humber River Health Foundation is an equal opportunity employer and we will accommodate your needs under the Ontario Human Rights Code. Upon individual request, hiring processes will be modified to remove barriers to accommodate those with disabilities. Should any applicant require accommodation through the application, interview or selection processes, please contact the Human Resources Department for assistance.